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Moxy Hotels by IKEA and Marriott

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Here comes the new generation of low-cost hotels. Marriott has just announced that it was partnering with the Swedish furniture maker IKEA to create a new brand called Moxy Hotels.

The first one will open next to Milan’s Malpensa Airport in early 2014 and they plan to open 150 more properties over Europe during the next 10 years. The hotels will combine contemporary stylish design, self-service, technology and affordable prices. They will be rated somewhere in between hostels and four star hotels with emphasis on prices and location. Other services like concierge, reception, room-service will exist through technology for this new «wildly self-sufficient traveller».

Rooms will be small and uncluttered,  non-essential features will simply be avoided but all the necessarily tech amenities will be there,  flat-screen TVs and built-in USB ports in rooms, as well as “Plug and Meet” public areas with computers, seating areas, and 56-inch TVs. Free Wi-Fi will be standard too.

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